In this program we go through a 12 slide presentation that hits the entire books fundamentals. It showcases how the insight gets practically applied by decoding job descriptions and stressing the timing of day turn stories.

Using the 'Sugary Source Molecule' found in chapter two, this presentation explains the perspectives stories need to thrive and how to get trusted sources in a timely manner.

Thick skin is for construction workers (and journalist)! We will go through simple techniques that help you callus the mind and understand the difference between productive and destructive feedback from your team while enjoying a snack that will help us put together what we've learned.

Most stories have a hard time peeking your local newsrooms interest!

Come find out what newsrooms are looking for as I walk you through my pitch recipe. Through a cyclical local and national news relevancy calendar, I help students understand the threshold of relevance their stories need to make it pass the morning meeting and on-air.